SUMif

 
 

In an oft dark world, sometimes we just need to let loose and dance, and SUMif wants to be the one to provide the soundtrack. Bubbly, energetic, effervescent, it’s the kind of music that is guaranteed to make you move.

Bay Area waters have always had a reputation for empowering young musicians. And SUMif will attest to it. Trading in her acoustic guitar for midi controllers, she chiseled a spot for SUMif in the Bay's scene right away.

Released entirely independently, SUMif had low expectations, but she soon found that in the turbulent world we are living in, people are drawn to music that lifts their spirits (and moves their feet). In her first year of releases SUMif managed to land on 2 of Spotify’s highly-coveted New Music Fridays and gained over 1.5 million streams. One of her early singles, “Lay Down,” skyrocketed up the HypeMachine charts, quickly hitting number 1. 

SUMif’s growing buzz landed her opening slots for indie and electro-pop darlings Vérité, Lauv, Ella Vos, Kučka, and Little Boots, as well as a slot playing at Popscene, San Francisco’s premier indie music party. SUMif’s energetic live performance has been praised by key local press such as The Bay Bridged and SF Critic. By the end of 2017 SUMif had started making waves among key tastemakers with praise from NYLON, C-Heads, Go Magazine, Buzzfeed, Atwood Magazine, Damaged Magazine, High Clouds, and Indie Shuffle, and was added to Spotify’s Metropolis playlist.

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